What we believe in.

''Beauty should be simple.''

It is easy nowadays to feel lost in the world of skincare, with all the artificial, synthetic ingredients and complex beauty regimens. This is why we offer all-natural products consisting of 13 ingredients or less – straight forward collections anyone can use with confidence and joy.

''It’s time to go back to the roots.''

All our collections are inspired by traditional recipes from Africa. These time-tested practices have been modernized and tested by science, and, thanks to their ingredients, bring about noticeable results.

''Beauty is in our nature.''

We were all born beautiful, but it’s hard to find the right formulas that enhance our beauty rather than over glow it. With our products made up of only what is available in nature, we are here to prove that anyone and everyone can achieve the best version of themselves.

''What’s good for the skin should be good for the environment.''

To promote skin health, we produce all our products without parabens, phthalates, synthetic ingredients, sodium laurel sulfate, chemicals, fillers, mineral oils, and petroleum. And to do our part for our globe, all formulas are made with 100% natural, certified organic, cruelty-free, plant-based, clean ingredients.